PURE

“No End of Vinyl” — 10 reinterpretations after the.end.of.vinyl or the end of the world. By: Cindytalk, Pita, Rashad Becker, @C and more.

Fourteen years after the original release of “the.end.of.vinyl”, Pure’s first digital-only release, ten artists gather in its evocation, reinterpreting Pure’s compositions and infusing them with their own reflections on digital musics and the future of its media.

“the.end.of.vinyl” was one of the early releases on Mego, the Vienna-based label that in the end of the millennium showed us what the music of the future could be. In 1999 its title resonated with post-analog angst, recalling the transformation (maybe even the demise) of the music market and of the cultures that it had helped to breed. It announced and perhaps confirmed an end that is still latent.

“No End of Vinyl” started to be conceived as a set of discs that would fix onto vinyl the (mostly) digital compositions. Somewhere along the process, a dissonance between the nature of the pieces and that of the format started to become clear and a decision was made to revert to the “old” format of the Compact Disc. In a moment when analog formats seem to be going through a stage of resurgence or a final surge of vitality, we arrived to an album about the endings of a medium, released in what once was thought to be its successor and that has been coming to its own apparent extinction much sooner than vinyl has.

(label info)